‘Chris Kerr is a tailor in the strictest Savile Row tradition – the only things that separate him from that famous street are a relaxed attitude, a Soho address and a more forgiving price list. His clothes are the real thing – genuine bespoke suits hand cut by Chris, who creates a unique paper pattern for each client.’
Scouring the internet for a quality London tailor can be a frustrating process. The sites often lack character and can be difficult to recollect because they all feature images of tape measures, fabric swatches, and oversized cutting scissors.
All the suits are handmade to order, so the images all feature suits which belong to – and are worn by – Kerr's existing client list, which includes film legends such as Tom Hanks, Johnny Depp, and Michael Caine, and also comedians such as Vic Reeves, Jack Dee, and Lee Evans.
In order to differentiate this site from Kerr's competitors, it was important to create confident and engaging images that would be memorable to potential clients. Coupling this desire with the tailors’ extensive show-business clientele it was decided that the animal heads contributed theatricality and dry wit.
