Part of our ongoing work for Mother of Pearl. For an overview see our stationery.
The Spring Summer 2010 Collection was modernist in styling with clean lines and drama provided via prints from YBA Mat Collishaw.
This was our first Art Direction for a fashion brand. Working in close collaboration with photographer Tim Gutt, we created a series of interior/exterior spaces from a very limited palette of grey and gold walls. The images combine stylish urban modernity with luxury.
The cover echoes the invitation we made for the launch of the collection. The invitation combines a standard hangtag with a purpose made burgundy A6 invitation card. Carrying this through to the lookbook made a strong association throughout the collection.
