In October 2010 William Hall was appointed Design Director at Phaidon Press (working opposite the Switzerland-based Design Director, Julia Hasting). Phaidon are arguably the world's preeminent art, architecture, and cookery publisher.
Responsibilities included commissioning and briefing designers, art directing books, collectors' editions and digital projects, and overseeing design issues on foreign and co-editions.
Books with a substantial involvement include: Citizen Cannes, Concrete, Defining Contemporary Art, The Family Meal, Fäviken, Fish, The Future of Architecture Since 1889, The Onion's Great Escape, Paella, The Pot Book, Questions Without Answers, Ronan & Erwan Bouroullec, Understanding Architecture, A Visual Inventory, and Vitamin Green.
Books with a medium involvement (for example the cover or specific details): 20th Century World Architecture, Abstract Expressionism, Agnes Martin, The Art Museum, The Art of French Baking, Bugs in the Garden, The Bug Next Door, Carl Andre: Things in Their Elements, Composing Space, Damn Good Advice, Dieter Rams: As Little Design as Possible, Doodle Cook, Far Out isn't Far Enough, Fresh & Easy, Hella Jongerius: Misfit, Joel Meyerowitz: Taking My Time, Jonathan & Martha, Katsura Imperial Villa, Living in the Endless City, The Mellops' Series, Pawel Althamer, The Phaidon Archive of Graphic Design, A Taxonomy of Office Chairs, The Silver Spoon re-edition, The Sites of Ancient Greece, and Vegetables From an Italian Garden.